Joel has spent the last decade dedicated to the creation of the highest functionality and sources of pure products in the nutritional industry. Joel is a graduate of Southern Utah University and 15 plus years inside the nutritional industry. He was Director of Research and Development, Science Officer as well as New Product Development Scientist for several multi-million dollar supplement entities. He has independently designed products that have generated over half a billion dollars in revenue. His products received Utah’s 2008 Best in State award for best nutritional supplement as well as being a finalist at the 2007 American Business Awards (The Stevie Awards) in the category of Best New Product. Joel’s intense dedication and direct involvement has lead to the creation of X2 supplements, designed to directly work in tandem with the use with the cm2 web for optimal results. When he is not hard at work you can find him on his motorcycle or spending time with his wife and five children.